Strategic Design Influence
I bridge the gap between business goals and technical feasibility by navigating complex stakeholder environments.
Strategic Design Influence
I bridge the gap between business goals and technical feasibility by navigating complex stakeholder environments.
Product Design & Risk Mitigation
I specialize in de-risking roadmaps through rapid design experimentation.
Product Design & Risk Mitigation
I specialize in de-risking roadmaps through rapid design experimentation.
Research & Synthesis
I translate complex user behaviors into actionable insights that equip leadership to make high-impact product decisions.
Research & Synthesis
I translate complex user behaviors into actionable insights that equip leadership to make high-impact product decisions.
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Professional Summary
I am a multidisciplinary Product Designer with 10 years of experience working in large global organizations. My work focuses on saving engineering time by using high fidelity prototypes and data to test ideas early. I specialize in leading teams through difficult transitions, like retiring old products or helping teams set a clear product strategy.
Recent Experience
Ford Customer Service Division
Principal Product Designer
March 2025 - February 2026
Mitigated advisor turnover risk by leading discovery and validating an AI Personal Assistant in Figma designed to lower cognitive load.
De-risked engineering spend by leading workshops to identify user trust boundaries and developing an AI framework in Miro.
Aligned annual strategy for multiple teams as measured by the adoption of a technical service blueprint created in FigJam through Director-level SME interviews.
Optimized the AI Personal Assistant roadmap by prioritizing repair order logic and daily reports based on verified user needs.
Ford Model e (automotive, electric vehicles)
Principal Product Designer
March 2023 - March 2025
Reclaimed engineering resources by researching and sunsetting a failing tablet sales tool to focus on higher-value products.
Transformed a legacy sales tool into a vehicle intelligence platform as measured by insights from dealer sales staff interviews and high-fidelity Figma prototypes.
Identified experience gaps by leading the first end-to-end usability test for the new selling process, combining designs from several disconnected teams into one cohesive Figma prototype.
Defined the web strategy for leadership by identifying systemic failures across technology, marketing, and legal as measured by a competitor analysis and investigation of internal bottlenecks.
Ford Credit (fintech, customer experience)
Product Design Lead
January 2021 - March 2023
Facilitated workshops with executive leadership to explore new business opportunities and map out a lifecycle leasing experience.
Validated program feasibility by mapping user desires against legal constraints and launching a market experiment that reached record-breaking click-through rates.
Optimized engagement for lease maturity by designing a predictive commerce engine using A/B testing and Figma.
Reduced service center call volume by building a self-service lease-end portal that surfaced account data.
Spoke (Digital Design Agency)
Product Designer
June 2017 - January 2021
Translated business goals into products by managing the design strategy for Fintech and HR-Tech clients.
Established visual consistency by architecting design systems and component standards in Figma.
Aligned brand look with function by leading a platform redesign for a recruitment firm.
Ensured technical feasibility by delivering a task planning application with detailed documentation for engineers.
Education
Bachelor of Fine Arts in Graphic Design
Bowling Green State University
Graduated 2018